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Guardrails (Prevent Junk Leads)

Junk lead prevention toolkit​

  • negative keyword system
  • qualifiers in ad copy (price, location, type of customer)
  • ad schedule aligned to staffing
  • landing page with clear eligibility

Acceptance criteria​

  • junk lead rate trends down
  • CPA stable or improving

Next Step​

Continue to Merchant Center Readiness.