Merchant Center Readiness

Goal

Do not scale Shopping/Performance Max until product data is clean.

Readiness checklist

• domain verified and claimed
• shipping and returns configured
• product approvals above 95%
• price and availability sync stable

Mini-lab

List the top 10 SKUs by revenue and confirm:

• title quality
• image quality
• GTIN/brand data

Next Step

Continue to Shopping vs Performance Max (When to Use Which).