Lead Quality Loop (Weekly Feedback)

Why it matters

Google Ads optimizes for what you measure. You must validate lead quality.

Weekly questions to the client

• How many leads were qualified?
• What were the top junk lead reasons?
• Which services were requested most?

Operator action list

• add negatives for junk reasons
• add qualifiers to ads/landing pages
• adjust schedule to staffed hours

Next Step

Continue to Guardrails (Prevent Junk Leads).