Define Conversions (Primary vs Secondary)
Stop bidding on junk events and protect learning.
GA4 Linking and Auto-tagging (When to Use UTMs)
Keep attribution clean and consistent.
GTM Setup and QA (How to Test Tracking)
A practical testing checklist for conversions.
Attribution and Conversion Lag (Do Not Panic Early)
Understand time delays and attribution differences.
Lab: End-to-End Conversion Test Script
A repeatable script to verify tracking after changes.