Merchant Center Readiness
Diagnostics, policies, and data quality before spend.
Shopping vs Performance Max (When to Use Which)
Beginner rules and safe rollout sequencing.
Feed Optimization Basics (Titles and Attributes)
Improve matching and efficiency with better data.
Margin-aware Measurement (ROAS vs Profit)
Avoid scaling revenue that loses money.
Guardrails (Low-margin SKUs and Promos)
Protect profitability with segmentation and pacing.