Choose a Campaign Type (Beginner Rules)
Why beginners should start with Search and what to postpone.
Location Targeting (Presence vs Interest)
Prevent geo waste and set the correct advanced location option.
Budgeting for Learning (Why Small Budgets Fail)
Set budgets that can actually produce signal.
Structure: Brand vs Non-brand and Intent Splits
Make reporting and optimization easy from day one.
Launch Checklist and First 72 Hours
Exact checks to run right after launch.