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Structure for Services (Service x City x Intent)

Goal​

Capture high-intent local demand while keeping reporting simple.

  • Campaign: Non-brand high intent
    • Ad group: service + intent theme

Example ad groups:

  • plumbing-emergency
  • plumbing-pricing
  • plumbing-near-me

Beginner guardrails​

  • Use phrase/exact first.
  • Use Presence targeting.
  • Add a strong negative list (jobs, training, DIY, free).

Mini-lab​

Draft 1 campaign and 3 ad groups for a local service.

Next Step​

Continue to Calls vs Forms (Tracking and Quality).