Skip to main content

Launch Checklist and First 72 Hours

Before launch (must pass)​

  • tracking tested end-to-end
  • locations correct (Presence for local)
  • negative keyword seed list applied
  • ads and assets complete
  • landing page loads fast and matches intent

First 72 hours (do not overreact)​

  • Check search terms for obvious waste.
  • Fix disapprovals.
  • Confirm conversions appear (even if delayed).

Do NOT:

  • rewrite everything daily
  • change bid strategy repeatedly

Mini-lab​

Create your own launch checklist with 10 items and mark who owns each item.

Next Step​

Continue to Intent Mapping (SEO Clusters -> Ad Groups).