Choose a Campaign Type (Beginner Rules)
Beginner rule
Start with Search if you are new.
Why:
- you can control intent with keywords and negatives
- reporting is clearer
- you learn faster
What to postpone
- Performance Max (until tracking and product/lead quality are stable)
- broad automation (until you understand query quality)
Decision table
| Goal | Beginner choice | Later expansion |
|---|---|---|
| Local leads | Search | remarketing, Performance Max, YouTube |
| E-commerce | Search + Shopping basics | Performance Max after feed and tracking are stable |
Mini-lab
Pick your business goal and write:
- campaign type
- primary conversion
- target location
Next Step
Continue to Location Targeting (Presence vs Interest).