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Intent Mapping (SEO Clusters -> Ad Groups)

If you know SEO

This is the same skill as building content clusters, but now each cluster controls spend.

Step-by-step​

  1. List your top offers/services/products.
  2. For each, list intents:
    • hire/buy now
    • pricing
    • near me
  3. Create one ad group per intent theme.
  4. Map each ad group to one landing page.

Acceptance criteria​

  • Each ad group can be described in one sentence.
  • One landing page per ad group.

Next Step​

Continue to Match Types Explained (and What Actually Triggers Ads).