Location Targeting (Presence vs Interest)

The setting that wastes money

Advanced location option:

• Presence or interest (often too broad)
• Presence (recommended for local services)

Beginner rule:

• Local services: use Presence.

Step-by-step

1. Set target locations.
2. Exclude locations you cannot serve.
3. Set advanced location option to Presence.
4. Add location-based ad copy and landing page proof.

Mini-lab

Write 5 locations to target and 5 to exclude.

Next Step

Continue to Budgeting for Learning (Why Small Budgets Fail).