Budgeting for Learning (Why Small Budgets Fail)

The problem

If you spend too little, you do not collect enough data to learn.

Beginner budgeting rule

Set a budget that can buy at least:

• 20-30 clicks per day for the first test

Why:

• you need enough traffic to see search terms and early conversion behavior

Step-by-step

1. Estimate CPC range from Keyword Planner.
2. Choose daily budget = target clicks * estimated CPC.
3. Cap risk by narrowing geo and keyword scope, not by starving budget.

Mini-lab

Estimate your CPC and calculate a daily budget for 20 clicks.

Next Step

Continue to Structure: Brand vs Non-brand and Intent Splits.