Search Terms Workflow (Your New Search Console)
Why it matters
Search terms tell you what you actually paid for.
Weekly routine (beginner)
- Pull search terms for last 7 days.
- Sort by cost.
- Exclude obvious irrelevant intent.
- Promote good terms into exact/phrase.
- Add negatives for repeated waste.
Acceptance criteria
- Waste terms decrease week over week.
- Conversion rate improves or stays stable.
Next Step
Continue to Responsive Search Ads (Minimum Standard).