Negative Keywords System (Your New Technical SEO)

Goal

Stop irrelevant queries from spending money.

Negative layers

• Account level: universal junk (jobs, free, DIY)
• Campaign level: protect intent (avoid wrong services)
• Ad group level: prevent overlap

Weekly workflow

1. Sort search terms by cost.
2. Mark as keep/test/exclude.
3. Add negatives.
4. Document why for high-cost exclusions.

Mini-lab

Create a seed negative list of 20 words for your business.

Next Step

Continue to Keyword Planner Workflow (Without Junk Expansion).