Skip to main content

Responsive Search Ads (Minimum Standard)

Goal​

Write ads that match intent and give Google enough assets to learn.

Minimum standard​

  • 10-12 headlines
  • 3-4 descriptions
  • Include:
    • intent language
    • benefit
    • proof (if real)
    • qualifier (price, location, audience)

Mini-lab​

Write 12 headlines for one ad group:

  • 6 intent
  • 3 proof
  • 3 qualifiers

Next Step​

Continue to Ad Assets and Extensions (Checklist).