Shopping vs Performance Max (When to Use Which)

Beginner rule

• Start with Shopping basics when the feed is healthy.
• Add Performance Max after tracking and product profitability measurement are stable.

When Performance Max goes wrong

• poor feed = poor matching
• unclear conversion values = bad optimization

Safe rollout sequence

1. Fix feed and approvals.
2. Launch Shopping/PMax with limited budget.
3. Validate ROAS and margin assumptions.
4. Expand gradually.

Next Step

Continue to Feed Optimization Basics (Titles and Attributes).