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Message Match Framework (Query -> Ad -> Page)

The rule​

If the query is about X, the ad must promise X, and the landing page must confirm X immediately.

Checklist​

  • Query intent appears in headline.
  • Offer is clear above the fold.
  • CTA matches the intent stage.
  • Proof reduces risk near the CTA.

Mini-lab​

For one ad group:

  • write the intent sentence
  • write the ad promise sentence
  • write the landing page headline sentence

They should match.

Next Step​

Continue to Landing Page QA (Speed, Clarity, Friction).