Ad Assets and Extensions (Checklist)

Why it matters

Assets increase SERP real estate and can raise CTR.

Beginner checklist

• Sitelinks (3-6)
• Callouts (6+)
• Structured snippets (at least 1)
• Call extension (local services)

Mini-lab

Create 4 sitelinks and 6 callouts for one service/product.

Next Step

Continue to Message Match Framework (Query -> Ad -> Page).