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Feed Optimization Playbook

Objective​

Use feed quality improvements to unlock better matching and lower acquisition cost.

Priority Attributes​

  1. Product title
  2. Product type and category
  3. Key attributes (size, color, material, compatibility)
  4. Image quality and consistency
  5. Availability and price accuracy

Weekly Workflow​

  1. Identify high-spend low-ROAS SKU groups.
  2. Rewrite titles with clearer intent qualifiers.
  3. Add missing attributes and normalize taxonomy.
  4. Recheck diagnostics and monitor performance shift.

Change Log Template​

Date:
SKU group:
Attribute changed:
Reason:
Expected effect:
Owner:
Review date:

Next Step​

Return to the module overview and continue with the next lesson in sequence.