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Performance Max Asset Group Framework

Objective​

Create asset groups that reflect real business segmentation and optimization goals.

Structuring Rules​

  • Split by category, margin band, or strategic priority
  • Keep clear creative and landing page relevance per group
  • Avoid mixing radically different economics in one group

Signal Setup​

  • Add first-party customer lists where available
  • Use custom segments for high-intent query themes
  • Exclude low-value geos and irrelevant placements where possible

KPI Set​

  • Revenue
  • ROAS
  • New customer share (if configured)
  • Cost per high-value order

QA​

  • Asset completeness achieved for each group
  • Audience signal hypotheses documented
  • Brand exclusions reviewed when needed

Next Step​

Return to the module overview and continue with the next lesson in sequence.