Tracking, Attribution, and Data Quality
Implement trustworthy tracking and attribution to protect optimization decisions.
Conversion Tracking SOP
Configure conversion actions that represent real revenue or qualified lead outcomes.
GA4 Linking and UTM Standards
Maintain channel integrity with strict URL tagging, GA4 linking, and naming conventions.
Enhanced Conversions and Consent Mode
Improve signal quality while respecting consent and regional privacy requirements.
Data Quality QA Checklist
Standard quality-control checklist for launch, weekly checks, and major account changes.