Shopping and Performance Max

This module focuses on profitability in feed-based campaigns, where product data quality drives media outcomes.

Outcomes

• Merchant Center diagnostics are under control
• Performance Max structure supports useful reporting and optimization
• Feed quality is treated as a weekly growth lever

Lessons in This Module

• Merchant Center Readiness
• Performance Max Asset Group Framework
• Feed Optimization Playbook

Quality Gate

• Product approval rate meets target threshold
• Asset groups map to clear business categories
• Feed optimization backlog has owner and cadence

Next Step

Proceed to the first lesson in this module, then complete the remaining lessons in order before moving to the next module.