Skip to main content

Budget Pacing (Simple Rules)

Simple pacing rule​

  • Under pace: < 90%
  • On pace: 90-110%
  • Over pace: > 110%

Fix approach​

  • Under pace: expand coverage or raise bids on efficient segments.
  • Over pace: tighten match types, add negatives, reduce weak campaigns.

Next Step​

Continue to Bidding Decision Rules (Beginner Safe).