Daily vs Weekly vs Monthly (What to Do When)

Daily (10-20 min)

• spend anomalies
• disapprovals
• conversion drop alerts

Weekly (1-3 hours)

• search terms review
• negatives and keyword promotion
• ad asset improvements
• segment review (geo/device)

Monthly

• KPI vs target
• budget reallocation
• experiment planning

Next Step

Continue to Budget Pacing (Simple Rules).