Lab: End-to-End Conversion Test Script

Objective

Prove that conversion tracking works before scaling spend.

Script template

Test date/time:
Device/browser:
Test path:
- landing page visited:
- action taken:
Expected events:
- GA4 event:
- Google Ads conversion:
Expected value:
Observed result:
Pass/fail:
Notes:

Acceptance criteria

• Events fire once.
• Conversion appears in the platform within the expected delay.
• Values are correct (if applicable).

Next Step

Continue to Choose a Campaign Type (Beginner Rules).