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Naming Conventions (Campaigns, Ad Groups, Assets)

Goal​

Make accounts readable like a clean SEO site architecture.

Use:

  • market
  • channel
  • objective
  • theme

Example:

  • id-search-leads-plumbing-emergency

Ad group naming​

Use intent clusters:

  • emergency
  • pricing
  • near-me

Mini-lab​

Write names for 1 campaign and 3 ad groups for your business.

Next Step​

Continue to Define Conversions (Primary vs Secondary).