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Interface Map (What to Use, What to Ignore)

The sections you will use constantly​

  • Campaigns: structure, ads, keywords
  • Goals -> Conversions: conversion actions
  • Tools and settings: billing, linked accounts
  • Reports: search terms, auction insights

Beginner rule​

Ignore advanced features until you can:

  • track conversions reliably
  • control search terms with negatives
  • explain results in CPA/ROAS terms

Next Step​

Continue to Naming Conventions (Campaigns, Ad Groups, Assets).