Ad Copy Frameworks
Objective
Increase CTR and conversion rate with structured, testable ad messaging.
Core Framework
- Problem statement
- Value proposition
- Proof or trust signal
- Clear CTA
RSA Minimum Standard
- 12-15 headlines
- 4 descriptions
- At least 3 angle variants:
- outcome-focused
- risk-reduction
- urgency or speed
Testing SOP
- Keep one control asset set.
- Test one major message angle per cycle.
- Review after sufficient volume, not daily noise.
- Promote winners and archive weak variants.
Copy QA Rules
- Reflect real offer and landing page promise
- Avoid vague superlatives without proof
- Include qualification cues to filter low-fit clicks
Next Step
Return to the module overview and continue with the next lesson in sequence.