Search Campaigns Core

Search is usually the highest-intent channel in Google Ads. This module focuses on profitable structure and controlled scaling.

Outcomes

• Campaign architecture aligns with intent and budget controls
• Ad quality and query relevance improve week over week
• Waste is reduced through negative keyword systems and guardrails

Lessons in This Module

• Keyword Strategy and Intent Mapping
• Campaign Build SOP
• Ad Copy Frameworks
• Negative Keyword System

Quality Gate

• Campaign naming, structure, and budgets follow standard policy
• Search term review workflow is active
• Decision log exists for major bid and budget changes

Next Step

Proceed to the first lesson in this module, then complete the remaining lessons in order before moving to the next module.