Enhanced Conversions and Consent Mode
Objective
Recover measurable conversion signal in privacy-constrained environments.
Implementation Steps
- Confirm legal basis for data processing with client.
- Configure consent defaults by region.
- Send consent updates from CMP to tags.
- Enable enhanced conversions for web or leads.
- Validate consent states in debug sessions.
Required Coordination
- Legal/compliance contact
- Web or app engineering owner
- Analytics lead
QA Checklist
- Consent denied state blocks ad storage
- Consent granted state sends approved signals
- Hashing and field mappings are correct
- No personally identifiable data appears in URL parameters
Risk Notes
Always document regional differences (EU, UK, US states) and store versioned consent configuration.
Next Step
Return to the module overview and continue with the next lesson in sequence.