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Tracking, Attribution, and Data Quality

If data is wrong, optimization is guesswork. This module enforces a tracking-first operating standard.

Outcomes​

  • Conversion actions are mapped to real business outcomes
  • GA4 and Google Ads attribution paths are aligned
  • Data quality checks are repeatable and auditable

Lessons in This Module​

Quality Gate​

  • Primary conversions have validated event fires and values
  • Reporting views match source-of-truth definitions
  • Consent and privacy handling is documented by market

Next Step​

Proceed to the first lesson in this module, then complete the remaining lessons in order before moving to the next module.