Audit Scorecard Template
Weighted Scoring Model
| Domain | Weight | Score (0-3) | Weighted Score | Notes |
|---|---|---|---|---|
| Tracking integrity | 25% | |||
| Campaign structure | 20% | |||
| Query quality | 15% | |||
| Creative quality | 10% | |||
| Landing page fit | 10% | |||
| Budget efficiency | 10% | |||
| Reporting quality | 10% |
Priority Matrix
Impact: High / Medium / Low
Effort: High / Medium / Low
Owner:
Deadline:
Expected KPI shift:
Decision Bands
0-40%: Rebuild required41-70%: Optimization required71-100%: Scale with controls
Output Format
- 1-page executive summary
- Top 5 actions for next 30 days
- Risk register with mitigation owner
Next Step
Return to the module overview and continue with the next lesson in sequence.