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Operator Cheatsheet

Daily Control Panel​

  • Spend pace vs target
  • Primary conversion status
  • Disapprovals and billing alerts
  • Top 5 cost drivers by campaign

Weekly Optimization Shortlist​

  • Search terms to exclude
  • Ad variants to pause or promote
  • Geo/device segments to rebalance
  • Landing page issues affecting CVR

Guardrails​

  • Do not change bids and budgets on the same day without note
  • Do not scale budget on unstable tracking
  • Do not launch tests without baseline snapshot

Escalate Immediately If​

  • Conversion tracking fails for primary action
  • Spend exceeds 120% pace with no efficiency gain
  • Policy strike affects core campaigns

Next Step​

Return to the module overview and continue with the next lesson in sequence.