Disapprovals and Limited Serving
Objective
Return eligible ad volume quickly while minimizing repeat violations.
Workflow
- Categorize issue by policy type and severity.
- Isolate impacted campaigns and prioritize business-critical assets.
- Apply compliant copy and landing page revisions.
- Resubmit and track review outcomes.
- Add preventive rule to creative QA checklist.
Remediation Principles
- Fix root cause, not only rejected line text
- Keep evidence of changes for appeals
- Standardize approved claim language by industry
Monitoring
- Daily policy status review for 7 days after resolution
- Weekly review of recurring rejection reasons
Next Step
Return to the module overview and continue with the next lesson in sequence.