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Disapprovals and Limited Serving

Objective​

Return eligible ad volume quickly while minimizing repeat violations.

Workflow​

  1. Categorize issue by policy type and severity.
  2. Isolate impacted campaigns and prioritize business-critical assets.
  3. Apply compliant copy and landing page revisions.
  4. Resubmit and track review outcomes.
  5. Add preventive rule to creative QA checklist.

Remediation Principles​

  • Fix root cause, not only rejected line text
  • Keep evidence of changes for appeals
  • Standardize approved claim language by industry

Monitoring​

  • Daily policy status review for 7 days after resolution
  • Weekly review of recurring rejection reasons

Next Step​

Return to the module overview and continue with the next lesson in sequence.