Google Ads Policy Risk Map
Objective
Identify and mitigate policy risk before campaigns are submitted.
High-Risk Categories
- Healthcare and supplements
- Financial services
- Trademark-sensitive offers
- Misleading or unverifiable claims
Risk Assessment Matrix
| Risk Level | Example | Mitigation |
|---|---|---|
| High | Unverified performance claims | Add proof or remove claim |
| Medium | Ambiguous CTA language | Clarify terms and conditions |
| Low | Generic offer descriptions | Standard review before launch |
Preflight Checklist
- Landing page disclosures present
- Claim substantiation available
- Geo-legal limitations applied where needed
Next Step
Return to the module overview and continue with the next lesson in sequence.