Daily, Weekly, and Monthly Operations

Daily Tasks (15-30 min)

• Budget pacing and spend anomalies
• Conversion drops or spikes vs baseline
• Policy disapprovals and billing alerts

Weekly Tasks (2-4 hrs)

• Search term analysis and negative updates
• Ad and landing page test review
• Geo, device, and audience segment performance review
• Bid adjustment proposals and deployment

Monthly Tasks

• KPI trend review against targets
• Forecast refresh and budget redistribution
• Experiment retrospective and roadmap update
• Executive summary for client stakeholders

Operating Rule

Every optimization action must include: hypothesis, expected metric impact, and review date.

Next Step

Return to the module overview and continue with the next lesson in sequence.