Skip to main content

Message Match Framework

Objective​

Ensure users see continuity from query to ad to landing page.

Message Match Layers​

  1. Intent Match: page reflects the exact user need
  2. Offer Match: headline mirrors ad promise
  3. Trust Match: proof supports the claim quickly
  4. Action Match: CTA aligns with decision stage

Quick Audit​

  • Does the headline repeat core search intent?
  • Is the value proposition visible above the fold?
  • Is the CTA specific and low-friction?
  • Are trust elements present near conversion action?

Next Step​

Return to the module overview and continue with the next lesson in sequence.