Landing Pages and CRO

Traffic quality and conversion rate must improve together. This module creates a repeatable CRO operating system.

Outcomes

• Message match between query, ad, and page is consistent
• Landing pages pass technical and persuasion QA
• Experimentation roadmap prioritizes highest-leverage tests

Lessons in This Module

• Message Match Framework
• Landing Page QA Checklist
• Experiment Roadmap

Quality Gate

• Conversion friction points are documented and prioritized
• Page speed and mobile UX baseline targets are met
• At least one live test runs per sprint

Next Step

Proceed to the first lesson in this module, then complete the remaining lessons in order before moving to the next module.