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Creative Brief and Asset Specs

Objective​

Reduce production delays and performance variance through clear creative briefs.

Creative Brief Fields​

Campaign objective:
Audience segment:
Primary message:
Proof point:
CTA:
Offer/landing page:
Required formats:
Deadline:
Owner:

Asset Minimums​

  • Display: responsive image set + logo variants
  • YouTube: short hook-first cut + longer explainer cut
  • Text overlays and CTA cards aligned with offer page

QA Rules​

  • First 3 seconds communicate value or problem
  • Visual hierarchy supports mobile-first viewing
  • Claims are policy-safe and verifiable

Next Step​

Return to the module overview and continue with the next lesson in sequence.