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Audience Strategy

Objective​

Target the right users with the right message stage, not one generic audience set.

Funnel Audience Layers​

  • Prospecting: in-market, custom segments, similar profiles
  • Consideration: site visitors, video viewers, engaged sessions
  • Conversion: cart abandoners, pricing-page visitors, high-intent lead views

Setup Rules​

  • Separate prospecting and remarketing budgets
  • Apply frequency caps to reduce fatigue
  • Exclude converted users from acquisition campaigns

KPI Lens by Stage​

  • Prospecting: reach quality, engaged view rate
  • Consideration: session depth, assisted conversions
  • Conversion: CPA/ROAS, qualified conversion rate

Next Step​

Return to the module overview and continue with the next lesson in sequence.