Conversion Naming Taxonomy

Objective

Ensure every conversion label is human-readable, business-relevant, and automation-friendly.

Naming Pattern

stage_action_source_quality

Examples:

• lead_form_submit_web_raw
• lead_qualified_crm_verified
• sale_purchase_web_value

Taxonomy Rules

• Include funnel stage (lead, qualified, sale)
• Include source system (web, call, crm)
• Include quality status where possible
• Do not rename existing live events without migration plan

Governance Controls

• Maintain centralized conversion dictionary
• Version changes with date and owner
• Archive deprecated events with notes

Next Step

Return to the module overview and continue with the next lesson in sequence.