Account Foundation and Governance

Strong governance reduces rework, speeds onboarding, and keeps multi-operator teams aligned.

Outcomes

• Standardized campaign and conversion architecture
• Consistent taxonomy for reporting and automation
• Proper permissioning and billing control

Lessons in This Module

• Account Structure Standards
• Conversion Naming Taxonomy
• Access, Permissions, and Billing

Quality Gate

• Naming policy is applied across campaigns and assets
• Access matrix is current and principle-of-least-privilege compliant
• Billing ownership and backup contacts are documented

Next Step

Proceed to the first lesson in this module, then complete the remaining lessons in order before moving to the next module.