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Client Fit and Disqualification

Objective​

Protect delivery quality by selecting clients with realistic goals and execution readiness.

Fit Scoring Dimensions​

  • Offer-market clarity
  • Margin and budget viability
  • Tracking maturity
  • Internal responsiveness and decision speed
  • Operational capacity to handle incremental leads or orders

Red Flags (Disqualify or Defer)​

  • No measurable conversion event available
  • Budget too low for market CPC reality
  • Unwillingness to share sales quality feedback
  • Unrealistic outcomes in under 30 days

Decision Outcomes​

  • Accept: score above threshold and no critical blockers
  • Conditional Accept: blockers exist but can be resolved pre-launch
  • Defer/Decline: structural constraints make delivery high risk

Client Communication Script​

"We only onboard when we can responsibly deliver outcomes. Based on your current setup, these prerequisites must be resolved first."

Next Step​

Return to the module overview and continue with the next lesson in sequence.