Service Model and Client Fit
This module defines who you serve, what you deliver, and how success is measured before any media setup starts.
Outcomes
- Service tiers are clear, profitable, and aligned to client maturity
- Low-fit clients are identified early with objective criteria
- SLAs and success criteria are agreed before execution
Lessons in This Module
Quality Gate
- Offer scope and exclusions are documented
- Fit score is approved by strategy lead
- Contract KPI definitions and SLA terms are signed off
Next Step
Proceed to the first lesson in this module, then complete the remaining lessons in order before moving to the next module.