Glossary: SEO to Google Ads
| You know this (SEO) | Google Ads term | Practical meaning |
|---|---|---|
| Query | Search term | The real query that triggered your ad |
| Keyword | Keyword + match type | A targeting signal, not a guarantee |
| SERP CTR | CTR | Impacts costs and Ad Rank signals |
| Landing page quality | Landing page experience | Paid evaluation of relevance + usability |
| Competitors on SERP | Auction Insights | Who you compete against in paid |
| Ranking volatility | Auction volatility | Bids, budgets, and quality change fast |
Next Step
Go back to the Google Ads home page and follow the learning path from the beginning.