Quickstart Checklists

Before you spend money (minimum checklist)

• You know the primary conversion (what counts as success)
• Tracking is tested end-to-end
• Landing page is fast and mobile-friendly
• Campaign naming is consistent
• Negative keyword seed list is applied

Weekly routine checklist

• Review search terms for waste
• Add negatives for irrelevant intent
• Check conversion volume and quality
• Review top spenders vs CPA/ROAS
• Note changes and next actions

Next Step

Use the Templates to build your first campaign plan.