Skip to main content

Best Practices and Staying Updated

Operating principles​

  • Fix measurement before optimizing.
  • Change one major variable at a time.
  • Keep a simple change log (what changed, why, expected impact).
  • Review search terms and performance weekly.

A safe beginner routine​

  • Weekly: search terms review + negative keywords
  • Weekly: ad assets and RSA improvements
  • Biweekly: landing page checks (speed, message match)
  • Monthly: budget pacing + KPI review

Staying updated​

  • Follow official release notes and policy updates.
  • Treat major platform changes like SEO algorithm updates: test, measure, document.

Next Step​

Proceed to Exercises, templates, and glossary.