Certification Plan (Skillshop)

Objective

Get the baseline knowledge and vocabulary so you can operate confidently in accounts.

What to certify first

• Start with Search if you run Search campaigns.
• Add Measurement when you are responsible for tracking.

A simple 2-week plan

• Days 1-3: Read modules 1-6 of this documentation.
• Days 4-7: Build a small practice Search campaign in a test account.
• Days 8-10: Read Tracking + Reporting modules and review real reports.
• Days 11-14: Take practice questions and then the exam.

SEO perspective

Treat this like learning technical SEO: you do not truly learn it until you apply it to a real site/account.

Next Step

Continue to Best practices and staying updated.