Reporting and Client Communication

Good reporting is decision support, not data dumping. This module helps teams explain performance in business language.

Outcomes

• KPI reporting ties media metrics to revenue outcomes
• Clients understand what changed and why
• Quarterly planning is proactive, not reactive

Lessons in This Module

• KPI Tree and Business Metrics
• Reporting Template and Storyline
• QBR Framework

Quality Gate

• Each report includes insights, actions, and owner assignments
• Narrative is aligned with business goals and constraints
• Risks and assumptions are visible, not hidden

Next Step

Proceed to the first lesson in this module, then complete the remaining lessons in order before moving to the next module.