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Discovery and Account Audit

This module is where client success begins. Strong audits prevent false promises, misaligned KPIs, and wasted setup work.

Outcomes​

  • Define commercial goals, constraints, and success metrics before launch
  • Identify top leakage points in account structure, tracking, and spend allocation
  • Build a practical 90-day plan with owners, milestones, and forecast ranges

Lessons in This Module​

Module Deliverables​

  • Completed intake document signed off by strategy lead
  • Audit scorecard with priority-ranked issues
  • 90-day plan with sprint schedule and KPI targets

Quality Gate​

  • Decision-maker goals and budget constraints are confirmed in writing
  • Tracking confidence level is documented with risk notes
  • Client agrees to timeline, ownership model, and reporting cadence

Next Step​

Proceed to the first lesson in this module, then complete the remaining lessons in order before moving to the next module.